Social Intelligence Trends for 2013
By Kristin MuhlnerThe explosion of online feedback we witnessed in 2012 has forever changed the way businesses and customers interact. Even before customers pay
Everything’s local: Companies will move from trusting brand level intelligence delivered by solutions such as Radian6, to wanting location-specific intelligence. The conclusion—it’s no longer about the brand. Tip O’Neill said. “All politics is local.” It’s no surprise: all customer experiences are local, too. Savvy companies will use location-specific social reviews and alerts to quickly pinpoint trouble spots and react in a way best suited to deliver the best possible customer experience in that location or store.
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